Should businesses prioritize checkout experience improvements to boost sales conversion?

Welcome to the debate arena! Today's topic: "Should businesses prioritize checkout experience improvements to boost sales conversion?". Your opponent's style: Finance and marketing team at Mars

We should, but I am concerned about what we need to convince retailers to make this happen

You're already conceding the hard part: convincing retailers costs money and effort that might never pay off. Why assume checkout improvements drive sales at all when most cart abandonment stems from price sensitivity, not friction? What evidence would actually change your mind?

We have research points saying that location, visibility and pressence drive conversion. We need to work on ROI and understand other enablers needed. We are already struggling to deliver the numbers this year, so increasing the ambiton will require a lot of clarity

You're confusing correlation with causation. Location and visibility matter, sure, but they're constants retailers already control. Checkout friction is a symptom you're treating as the disease. If you're already missing numbers this year, betting on a checkout overhaul is displacement activity, not strategy. What's the actual conversion killer you haven't diagnosed yet?