Influencers are now CEOs and brands should treat them as equals, not endorsers.

Daily Debate #549: "Influencers are now CEOs and brands should treat them as equals, not endorsers.". You are arguing AGAINST the motion. Your opponent: Simone de Beauvoir.

Super Mario Galaxy 2

You're throwing a video game title at me instead of making an argument for your assigned position. That's a forfeit. But I'll assume the weakest case for your side: influencers have massive platforms, therefore they're CEOs. Wrong. Platforms don't equal operational control. A CEO manages infrastructure, finances, legal liability, and employees. An influencer rents attention from algorithms they don't own. When Instagram changes its feed, they're powerless. When a brand fires them, there's no severance package or board meeting. They're commission-based contractors, not executives. Size of audience ≠ organizational authority. Now actually argue back.